Hello envistaco!
Thank you for the opportunity to share a couple of my favorite campaigns.
I’m genuinely excited about this opportunity, and I hope the work gives you a clear feel for how I’d contribute to the team.
As Creative Director in the medical device market, I put strategy first. I start every project with a sit-down intake to understand the device benefits, and to align with the goals of the marketing team and key stakeholders. From there, I work closely with medical professionals to bridge the gap between our products and their marketing needs, making it easy to clearly communicate benefits to patients.
I also prioritized elevating the visual presentation of our devices, bringing in a longtime photography partner (a photographer of record for Herman Miller) to shoot the full machine lineup with a premium, design-forward feel, and leveraging strong relationships with top video vendors and studios in Los Angeles and New York to produce high-end video collateral when needed.
LMNT Device
As Creative Director at Alma, I led the North American launch of the LMNT device campaign, overseeing a full multichannel program including social, video, landing pages, and in-office collateral, with Kate Hudson as spokesperson.
alma duo
For the launch of ALMA DUO, we introduced the device to providers with branded fruit baskets featuring logo-inspired stickers, a cheeky wink to the sexual wellness space. My team led campaign strategy and creative from concept through launch, delivering video, social, landing pages, copy, and print collateral.
