When I lead creative direction for photo shoots, I combine artistic vision with a clear strategic approach. I’m quick to troubleshoot and solve problems on set, turning ideas into visuals that tell a strong story. I focus on making sure our team and talent feel comfortable and confident so they can do their best work. With a sharp eye for detail and a collaborative mindset, I create work that not only meets but often exceeds client expectations, helping elevate a brand’s visual storytelling.